Lesson 51: Learn Hands-Only CPR

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What would you do if you saw someone suddenly pass out and stop breathing?

Call 911? Walk away? Try to help?

I don’t know about you, but I’ve always worried that I wouldn’t know how to help. Which is why I was thrilled when our client, NewYork-Presbyterian, asked my ad agency to help create a campaign to show people how easy it is to learn Hands-only CPR.

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Apparently, they’ve found that doing JUST the compressions alone can save a life. (No more messy, complicated breathing into a stranger’s mouth.) Especially when it’s started  within the first few minutes of a cardiac arrest.

All you have to do is remember a song that has 100 beats per minute. Like “Stayin’ Alive”, “I Will Survive,” or… so many songs, we partnered with Spotify and created a playlist with over 40 songs to save a life to. Pick your favorite and remember it in case someone is ever in need. Then push hard and fast between their nipples (yes, I said nipples) to the beat of that song until help arrives, and you can be someone’s hero.

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Learning this simple technique is probably the sweetest thing you could do for anyone, especially someone you love – in case they ever need your help. It only takes 60 seconds to learn – and can save someone’s life. Just ask Michael Kiernan

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